Pure Life Experiences

PURE is a global community of heroes changing worlds by catalysing adventure, personal connections and a conscientious approach to the environment and local communities. These ‘PUREists’ gather once a year in Marrakech for a week of ideas, inspiration and innovation, sparked by an annual conference and seminars, nurtured by three days of pre-scheduled meetings and punctuated by networking lunches and parties. Thanks to PURE’s exacting entry criteria, our hand-selected guest list features the industry’s most exciting high-end suppliers, accomplished Private Travel Designers and globally renowned media. Touring Israel is proud to have been a part of every PURE since 2012.